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“Do for Self”: The Nation of Islam’s Economic Program

Through education and widespread business ventures, the Nation of Islam (1930–1975) sought realignment of economic and political power for African Americans.

The Nation of Islam: A Definition

This black and white photograph depicts a group of children standing outside the front doors of the University of Islam.

Children standing in front of the University of Islam No. 2, Chicago, Illinois, 1954

From 1930 to 1975, the Nation of Islam (NOI) was a religious organization promoting education and economic self-reliance. Under the 40-year leadership of Elijah Muhammad (1897–1975) and his wife Sister Clara Muhammad (1899–1972), the NOI became one of the largest organizations of African Americans in United States history. Much like its predecessor—Marcus Garvey’s United Negro Improvement Association—the NOI fostered a tradition of help and uplift through black nationalism and community mobilization. Its educational and economic programs and the disciplined spending and saving practices of its members fostered creativity and a spirit of resilience in building institutions and overcoming an array of social ills—including drug and alcohol abuse, teen pregnancy, crime, poverty, and high unemployment. The organization’s fundamental goals were the social, political, and economic liberation of African Africans as well as equality and justice throughout American society.

Read more about African Americans and Islam here.

This black and white photograph depicts a group of children standing outside the front doors of the University of Islam.

Children standing in front of the University of Islam No. 2, Chicago, Illinois, 1954

I appeal to all Muslims, and to all the members of the original Black Nation in America, to sacrifice at least five cents from each day’s pay to create an 'Economic Savings Program' to help fight unemployment, abominable housing, hunger, and nakedness of the 22 million black people here in America who continue to face these problems.

Elijah Muhammad, Message to the Blackman in America, 1965

The Nation of Islam’s Economic Plan

Image of newspaper print from Muhammed Speaks

Elijah Muhammad’s Economic Plan

From its inception in Detroit in 1930, the Nation of Islam (NOI) promoted economic self-reliance for African Americans. In 1964, the organization initiated a Three-Year Economic Plan, leading to individual and NOI ownership of farmland and nationwide commercial establishments that included a national food production and distribution network with delivery trucks, restaurants, and supermarkets. Its “Your Supermarket” brand fostered a sense of ownership and pride in patrons, who intentionally supported businesses owned and operated by African Americans. By 1970, dress shops, barber shops, clothing factories, and bakeries provided goods and services to Muslim and non-Muslims. From 1960 to 1975, the Muhammad Speaks newspaper—sold on busy street corners—was among the most profitable of these enterprises. In 1974, the NOI established its International Trades Division, importing whiting fish from Peru and selling it door-to-door in African American neighborhoods. These businesses employed inner-city residents in a wide variety of full-time and part-time jobs.

Image of newspaper print from Muhammed Speaks

Elijah Muhammad’s Economic Plan

Do For Self: Mr. Muhammad Speaks

Cover Image of Muhammad Speaks Newspaper

Cover Image of Muhammad Speaks Newspaper, October 1, 1971, Volume 11, No. 3, “Farming: Self-Help!”

From 1960 to 1975, the Muhammad Speaks newspaper was among the most profitable of the Nation of Islam (NOI) enterprises. Sold on busy urban street corners, it was the most widely circulated African American newspaper during the 1960s. Malcolm X, national minister and NOI spokesman, published the paper’s first edition titled Mr. Muhammad Speaks. He garnered the support of professional writers and editors, both Muslim and non-Muslim.

Lauded for its investigative journalism, the newspaper reported on a broad range of local, national, and international issues, including the struggle against racism and colonialism. Its most notable feature was the effective juxtaposition of both secular and religious content. Muhammad Speaks promoted the NOI’s commercial businesses, its educational programs, and its fundamental goals. Beyond the NOI community, it became a distinctive voice and source of information for non-Muslim civic leaders and grassroots organizers.

Cover Image of Muhammad Speaks Newspaper

Cover Image of Muhammad Speaks Newspaper, October 1, 1971, Volume 11, No. 3, “Farming: Self-Help!”

Your Supermarket

Photograph of Nation of Islam, Your Supermarket, Southside Chicago, IL

Nation of Islam, Your Supermarket, Southside Chicago, IL, ca. 1970

The Nation of Islam’s “Your Supermarket” brand fostered a sense of ownership and pride in patrons, who intentionally supported businesses owned and operated by African Americans. Many of the products, such as eggs, were shipped to the market from the Muslim-owned farm in Cassopolis, Michigan. Other items, like sardines and whiting, were imported from Morocco and Peru.

Photograph of Nation of Islam, Your Supermarket, Southside Chicago, IL

Nation of Islam, Your Supermarket, Southside Chicago, IL, ca. 1970

Your Supermarket Egg Carton, 1968

Click to Interact

Nation of Islam, Your Supermarket Egg Carton, One Dozen Eggs From Muslim Farms in Cassopolis, MI, 1968

Click to Interact

Ventures in Dining

Ad for Temple No. 2 Cleaners
Ad for Shabazz Restaurant in Chicago and New York

Located at 616 E. 71st in the Greater Grand Crossing neighborhood in Chicago, the popular Shabazz Restaurant was frequented by Nation of Islam members, including high-profile figures like Muhammad Ali. At 8300 S. Cottage Avenue stood the Salaam Restaurant, which billed itself as “your international oasis whenever you are in Chicago.” Prior to the death of Elijah Muhammad in 1975, both restaurants were part of a vast network of Nation of Islam-owned businesses, including dry cleaners, publishing facilities, a $2 million dollar sales and office building, and a bank. Salaam International, the organization’s Import Division, was located adjacent to Salaam Restaurant and likely supplied the Crescent dining room with Salaam flatware, one of its various import products.

Ad for Temple No. 2 Cleaners
Ad for Shabazz Restaurant in Chicago and New York

International Trades Division

Rectangular, brass sign with four (4) holes, one (1) in each corner. Along the top are two (2) lines of Arabic.

Sign for the Nation of Islam International Trades Division, 1974

Packaging for sardines imported and distributed by Salaam International, a division of the Nation of Islam.

Packaging for Nation of Islam sardines from Morocco, 1974

In 1974, the NOI established its International Trades Division, importing Salaam Sardines from Morocco and, more notably, whiting fish from Peru, which was sold door-to-door in African American neighborhoods. To entice potential buyers, one catchy ad in a NOI publication read: “Delicious meals begin with Muhammad’s Imported Whiting H&G Fish. From Peru to you.” The whiting replaced expensive beef sold in the organization’s carryout chain, “Steak and Take.” After exploring markets throughout the Far East and Latin America, NOI representatives chose whiting because it was comparatively inexpensive, nutritional, and flavorful. The fish came “headed and gutted” (H&G), and its versatility inspired an array of dishes in Muslim homes and restaurants that included fish salads, stews, patties, casseroles, and fillets. Imported monthly at a volume of more than three million pounds, the fish was distributed in major cities. These markets successfully employed African Americans and provided development capital for disadvantaged communities.

Rectangular, brass sign with four (4) holes, one (1) in each corner. Along the top are two (2) lines of Arabic.

Sign for the Nation of Islam International Trades Division, 1974

Packaging for sardines imported and distributed by Salaam International, a division of the Nation of Islam.

Packaging for Nation of Islam sardines from Morocco, 1974

Amirah Muhammad Oral History Interview

Video clip of Amirah Muhammad talking about The Economic Development Plan of the Nation of Islam 1930 – 1975